HiKESHi SPiRiT Asakusa Store

HiKESHi SPiRiT is an apparel shop located in a sightseeing area along Asakusa Kannon-dori Shopping Street (commonly known as “Kannon-dori”), about a one-minute walk from Exit 1 of the Ginza Line Asakusa Station. Based on the theme of “Hikeshi,” the firefighting culture of the Edo period, the brand offers apparel and accessories featuring traditional Japanese design elements.

The shop carries a wide variety of items such as jackets, T-shirts, hoodies, and caps inspired by sashiko stitching and hanten-style motifs, blending Japanese and Western aesthetics. By reinterpreting traditional motifs as street fashion and incorporating the spirit of “Japanese chic” into modern everyday wear, the brand has gained attention from fashion enthusiasts both in Japan and abroad.

The brand also releases a range of collaboration items with anime and other creators, and the latest information can be found on the official website.