Located along Asakusa Chuo-dori near Senso-ji Temple and Kaminarimon Gate, Kintaro Sushi Asakusa Chuo is a historic neighborhood sushi shop founded in Asakusa in 1924. It is widely celebrated as the birthplace of the iconic negitoro-maki (minced tuna and scallion roll). Born in 1964 from a happy accident when staff chopped tough, sinewy cuts of tuna and combined them with green onion for a staff meal, it has become a must-order staple here.
The interior features counter seating overlooking the showcase alongside casual tables, offering a down-to-earth atmosphere right in the heart of downtown Asakusa. Despite its accessible pricing—made possible by long-standing relationships with seafood wholesalers—the quality is certified: the shop's chefs have claimed top honors at national sushi technique competitions for decades.
Alongside classic nigiri, the kitchen serves an extensive selection of seafood bar bites, with daily catches, sashimi platters, grilled fish, and tempura crowding the whiteboard menu. Whether sitting down for a proper sushi dinner or lingering over drinks with the original negitoro and seasonal sashimi, it is a versatile spot that fits any occasion.
●Address
1-17-12 Asakusa, Taito-ku, Tokyo, 111-0032
●Website / SNS
●Google Maps (Business Info)