MATCHAMON Asakusa Hanayashiki St.

Located on the vibrant Hanayashiki Street, adjacent to Senso-ji Temple and the Hanayashiki Amusement Park, MATCHAMON is a specialty cafe dedicated to premium matcha drinks in the heart of Asakusa's premier sightseeing district. Following the success of its first location near Nijo Castle in Kyoto—the heart of traditional tea culture—this highly anticipated shop marks the brand's first expansion into Tokyo. Embracing the mission to "deliver matcha alongside the spirit of chanoyu (the tea ceremony) in a busy modern society," the shop serves as a global gateway to showcase the depth and modern potential of Japanese matcha from this prime tourist destination.

The hallmark of the establishment is its uncompromising commitment to quality, utilizing exclusively 100% domestic Japanese matcha that meets strict international standards. By partnering directly with primary producers of organic matcha, the brand ensures complete quality control from cultivation and harvesting to the final cup. Every single beverage is freshly whisked with a traditional bamboo chasen (whisk) upon order, allowing guests to experience the vibrant color, profound aroma, and rich umami of authentic matcha at its peak.

The menu features a diverse selection, led by their signature Matcha Latte, which offers a perfect harmony of rich milk and matcha, alongside refreshing choices like Matcha Water, Matcha Tonic, and unique fruit-infused matcha lattes. Reflecting contemporary lifestyles, guests can also customize their lattes with soy or oat milk. Set in a stylish and inviting space, this modern stand offers an accessible yet deeply authentic matcha experience, making it the perfect refreshing stop while exploring the historic streets of Asakusa.