IYOSHI COLA Asakusa Kannon-mae

Located along Denboin-dori Street near Senso-ji Temple, IYOSHI COLA Asakusa Kannon-mae is a specialty shop dedicated to craft cola.

The craft cola is made using traditional techniques inherited from the founder's grandfather, Ryotaro Ito, who worked as a traditional Japanese and Chinese herbal medicine blender. Combining citrus fruits, cola nuts, and a blend of spices, the signature recipe offers a complex, aromatic, and spicy flavor profile.

Visitors can enjoy freshly served craft cola in cups on the spot, or purchase syrup bottles to enjoy at home. It serves as an inviting stop to refresh during a walk around the historic Asakusa area.

Inside the shop, a nostalgic theme song titled "Song of Iyoshi Cola," composed by Masataka Matsutoya, plays in the background.