Imoyasu Asakusa (Roasted Sweet Potato Specialty Shop)

Imoyasu Asakusa is a specialty shop dedicated to roasted sweet potatoes and sweet potato–based treats. Located directly in front of the entrance to Asakusa Hanayashiki along Hanayashiki-dori Street, it’s easy to stop by while exploring the area. The shop’s signature items include rich, honey-sweet roasted sweet potatoes, as well as sweet potato desserts such as “Roasted Sweet Potato Sandwiches” and “Sweet Potato Chips.” They use varieties like Beni Haruka and Silk Sweet, prepared in a way that brings out the natural sweetness of the potatoes.

The shop specializes in takeout and also accepts cashless payments. As a place where visitors can casually enjoy high-quality roasted sweet potatoes and sweets, it has become a popular stop for tourists.