HiKESHi SPiRiT OTO-GUMI is a new store from the apparel brand “HiKESHi SPiRiT.” Incorporating a café-style concept, the shop introduces a new product line called “OTO-GUMI.” It offers takeout drinks such as coffee and matcha latte, along with customizable bags and accessories featuring embroidered patches, as well as goods designed to enhance everyday coffee enjoyment.
While rooted in the traditional world of HiKESHi SPiRiT, the store adds a fresh layer of expression themed around “sound,” allowing visitors to experience a new side of the brand.
[Comment from HiKESHi SPiRiT Director Toshihiro Sato]
“HiKESHi SPiRiT OTO-GUMI is a concept shop located close to our main store, HiKESHi SPiRiT Asakusa. We don’t sell records or CDs, but the interior, logo design, and product development all revolve around the theme of ‘sound.’ The name ‘OTO-GUMI’ is inspired by the 47 (later 48) fire brigades of Edo, which were formed in response to the frequent fires during
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1-2-9 Asakusa, Taito-ku, Tokyo 111-0032, Japan
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